Give A Mask

Business Overview

Started in the midst of the Covid-19 pandemic, they provided stylish masks and clothing with some proceeds going back into communities or charities.

Objective

Create a visual identity to help translate the identity of a small handmade business.

Deliverables

Visual Identity:

Colour Palette

Font Pairings

Illustrative Icons

Clothing Designs

Brand Patterns

Social Media Templates

Digital Graphics (web banners)

Printed Materials (tags, info cards, newsletters)

When I started working with Give A Mask, they already had a logo they were happy with. The issue they faced was they didn't think the look and feel of their brand was resonating with who they were as a company. As a Canadian small business they looked too professional and the fact their product was handmade was getting lost with customers. This focused their visual identity on being playful, and homegrown.